“Content marketing manager” is probably the best way to describe me on the job.
When people in my organization need writing or editing done
as part of marketing outreach, I am their first stop.
Much of my business communications experience was gained at Cisco, where I began as an editor within the content development sphere of the company’s training and certification business. I strove for the opportunity to write by taking on long-term stretch assignments, such as writing for Cisco’s employee news or playing a leading role putting together the company’s environmental awareness newsletter.
A switch to the marketing component of training and certification vastly increased my versatility as a writer and manager of the team’s content assets. I can now confidently create white papers on technical topics, take a more conversational approach with blogging or social media, put a human face on the business with customer success stories, or craft email messaging for directors that is cogent yet crisp.
On a project overseeing the creation and publication of 42 white papers, I was a virtual managing editor for the group. I provided review of white paper outlines and drafts from writers, secured fact checking from technical subject matter experts, coordinated the efforts of copy editors and proofreaders, oversaw the design and layout of the papers by an outside agency, provided step-by-step guidance to web designers for posting the papers, and arranged for performance measurement with our marketing automation team. All 42 white papers were created in a little more than a year.